After the broadcast, the product was immediately identified on SNS as the “Dia Fleece Lined Aluminum Jacket,” and the following items were immediately identified: “980 yen looks like 9800 yen,” “I thought it was Patagonia,” and “Kim Taku looks cool because he is wearing it, but I was surprised at Workman’s cosmopolitan selling this quality at such a low price. I was surprised at Workman’s cosmopolitan selling this quality at such a low price. The next day, on the 21st, each store was inundated with inquiries, according to Mr. Naoshi Matsushige of Workman’s Public Relations Department. I was surprised to hear that the phones at each store were ringing off the hook from 7:00 a.m., the store’s opening time. Unfortunately, the model Kimura wears has already been sold, but many customers have come to our stores asking for the successor model, which has been partially improved. The difference between Kimura’s model and the successor model is the coloring of the zipper. The successor model features a more subdued color scheme for town use. In addition to the navy color Kimura wore, there are four other colors: brown, black, and off-white. This was the first “Kimura Sell” for the company. It seems to have been an unexpected event.
Some resellers sold at 25 times the price.
Until now, we had sold a total of about 1,000 copies a day at our stores nationwide. Since the day after the broadcast, sales have tripled to about 3,000 a day. There are no plans for additional production, so the current inventory is all that is available. Some stores are already out of stock, so you will be lucky if you find one,” said Matsushige. If you really want one, you may be interested in online auctions. On major flea market sites, the fleece jacket worn by Kimu Taku is listed at an average price of 5,000 to 6,000 yen. It seems that they have already fallen prey to “resellers. In one malicious case, a jacket was sold for as much as 25,000 yen, without mentioning the Workman brand name, but simply stating that it was the jacket worn by Takuya Kimura. The price was as high as 25,000 yen, taking advantage of consumers’ assumption that “If Kimura Takuya is wearing it, it must be a high-end brand. Workman’s pricing is based on the idea that we want to lower the price by making large quantities and delivering them to as many people as possible. Therefore, we have nothing but anger toward resellers who try to make a profit at a higher price by using that as the purchase price. Moreover, if they hide our company’s name, they will be able to get a profit at ……” (Mr. Matsushige).