Drama “Then, You Make It” Draws Unprecedented Enthusiasm on X
The TBS Tuesday drama “Then, You Make It” (Tuesdays at 10pm), which started on Tuesday, October 7, 2025, has been trending overwhelmingly on X (formerly Twitter) immediately after its broadcast, dominating the fall drama conversation. Based on the popular manga of the same title by Natsuko Taniguchi, this “self-reproducing romance comedy” begins with the breakup of an office worker, Ayumi, played by Kaho, and a perfectionist “morally harassed elite”, Katsuo, played by Ryoma Takeuchi. The actual movie] A refreshingly morally-challenged man! This is the scene of 《Heat Fever》! Why has this drama made viewers so passionate about it, and why has it even become a social discussion? We will take a thorough look at X’s reaction and the “sympathy bomb” structure behind it.
Ryoma Takeuchi’s “unaware moral harassment” draws laughter and sympathy!
On their third anniversary of living together, Ayumi, the main character of the drama, is proposed to by her boyfriend, Katsuo, who has a Showa-esque “husband-is-white” attitude. However, Katsuo’s unconsciously morally harassing comments that “a woman should be a good cook” and “a man should only do his job” make Ayumi say “Impossible! and immediately rejects the proposal. This shocking opening scene grabbed the hearts of X viewers. Immediately after the episode aired, the phrase “#then you make it! The most common viewer comment expressing mixed emotions was, “It’s too realistic and irritating, but it’s also funny. I can’t watch the show unless it’s Ryoma Takeuchi, ‘That’s why you dumped me?’ The comments were “It’s very good that he is a man who is leaking out of his body” and “The fossil level of Katsuo’s demand for perfection is so egregious that I can no longer help but laugh. The drama starts with the scene where the bad looking guy gets dumped. In particular, Katsuo’s extreme “natural” values toward housework, such as “chikuzen-ni” and “granulated soup stock” demanded by Ayumi, create a “compelling force of sympathy” among viewers. Amidst the social problem of the disparity in the division of household chores (according to Ministry of Internal Affairs and Communications data, women bear more than five times the burden of men), Katsuo’s words and actions were projected onto the experiences of many viewers and became “sympathy bombs” such as “just like my husband” and “reminded me of a past lover” that exploded onto social networking sites. The show burst onto social networking sites as a “sympathy bomb.