On May 5, “Gendai Gijo no Kiso no Kiso” (published by Jiyuukokumin-sha) announced the 30 nominated words for its annual “2025 T&D Life Group New Words and Trendy Words Awards”. 2025 is a year of words that strongly reflect international and domestic social conditions, including the re-emergence of US President Trump, high prices, abnormal weather, political developments, and more. The words that are nominated for the “Grand Prize” are those that strongly reflect the international and domestic social situation, including the reappearance of President Trump of the United States, high prices, abnormal weather, and political developments. Table】The “faces of the year” are all lined up! 2025 New Words and Trendy Words Awards Nominees30 The trend in 2025 was that “there were few new words and trendy words in the first half of the year, but the reappearance of President Trump led to tariff-related issues, followed by the U.S., high prices, extreme weather, and the nomination of a prime minister, among many other things. Those words will probably be relevant next year (e.g., bear damage, weather, Prime Minister Koichi related, etc.). In addition, there was momentum in words that were pinpointed to be exciting (e.g., myakmyak, national treasure, kokko-komai). This year is also a rare year in that there were few sports-related words. The analysis of this year’s nominees shows that “this is a year that can be considered a crossroads between the Internet and the old media, as politics is becoming more and more entertaining amidst the recent cries of division. ■The 30 nominated words announced are as follows (in alphabetical order). Ekko ekko” “Old media” “Otetsutabi” “Onkaji” “Corporate culture” “Papal election” “Emergency gun hunting (bear damage)” “National treasure (I saw it)” “Koko koko mome” “July 5th” “80 years after the war” “Diploma 19.2 seconds” “Chappie” “Choco mint more anata” “Trump tariffs,” “long sleeves, please,” “two seasons,” “nui katsu,” “work, work, work,” “female prime minister,” “bijuii jan,” “hyoroku,” “high prices,” “freelance protection law,” “Heisei joko,” “hottarane,” “maryu,” “myakmyak,” “yakuzen,” “lovebu,” “recovery wear,” “recovery wear,” ■Explanation of the 30 nominated words A photo of a barn owl chick running hard in the grass became a hot topic on the Internet overseas, and was introduced in Japan with the onomatopoeic sound “echoehoehoe. Singer/songwriters released “echo-eho songs” and the echo-eho syntax took root and spread through the posting of short videos on SNS. Among young people, it was also used to express the need to do something in a hurry. A photo taken by nature/wildlife photographer Honey Hale and posted on the Internet. Old media” There is a tendency to regard historical media such as newspapers and television as “old media,” unnecessary and biased, and to focus only on social networking strategies such as TikTok and clip art that can be viewed and understood in a short period of time, while criticizing old media. However, it is necessary to learn to distinguish the difference between the two. Otetsutabi” is a coined word that combines the words “help (short-term part-time job)” and “travel. It is a service that connects people who want to work in travel destinations with accommodation facilities and farmers in rural areas who are seeking workers due to a shortage of labor. On-Kajin” Abbreviated name for online casino. Betting money on overseas on-casino sites from within Japan is considered a gambling offense, but a string of cases involving athletes and celebrities have come to light. Overseas casino sites themselves are sometimes legal, and it is difficult to feel a sense of guilt. There is also the problem of a system that makes it difficult to feel the risk because it is easy to start. An NHK special documentary that revealed the reality of casino gambling as not even gambling, but a “structured addiction,” also attracted attention. Corporate culture” In the past year, the low level of corporate gender consciousness and awareness of safety in the workplace became an issue. The lack of organizational crisis management capacity and accountability was also exposed, and the culture of reluctance to speak out, which was reportedly widespread within the company, made us feel that structural reforms and changes in awareness are needed throughout the industry. It is necessary to ensure that the human rights of those who are in a weak position are not trampled upon. After the death of the 266th Pope Francis, there was a papal election (conclave) to elect the next Pope. As a result of the vote, American Cardinal Robert Prevost was elected and the new Pope Leo XIV was born. The movie “Papal Election” (directed by Edward Berger), which was released in Japan at the same time, was also a hot topic. The revised law allows for the hunting of bears and wild boars in urban areas at the discretion of the mayor of the city, town, or village, when they appear in people’s living areas. In recent years, the number of bears and other animals appearing in living areas has been on the rise, and the number of human casualties has also increased. The purpose of this system is to speed up the process of ensuring the safety of local residents. The film “National Treasure” by Shuichi Yoshida and directed by Sang-il Lee became a hot topic among people of all ages. The film was about three hours long. The film was a hit with people of all ages. was the topic of conversation throughout the film. The film is a story of tradition, chivalry, and youth, in which Kikuo, born into chivalry and taken in as a Kabuki actor, and Shunsuke, born into a prestigious Kabuki family, live their lives on the path of art. Whether to read the novel before watching the film or watch it before reading it is also a topic of discussion. The “2022 rice riots,” in which soaring rice prices became a social problem. The government released its stockpiles of rice, and people in many parts of Japan queued up to buy the inexpensive rice. Stockpiled rice was categorized by year into “old rice,” “used rice,” “used rice,” and “used rice,” and these names also attracted attention. Concerns about the taste and how to utilize the rice also became topics of discussion. Rumors spread that a huge tsunami would occur at 4:18 a.m. on July 5, and even spread overseas, causing flights from Hong Kong and Taiwan to be cut or canceled. The rumor had no scientific basis and was denied by the Japan Meteorological Agency and earthquake experts, but the book that started the rumor continued to be talked about. The year 2025 marked the 80th anniversary of the end of World War II and the 100th anniversary of the Showa Era. Various programs were planned and related books were published one after another. The mayor of Ito City, Shizuoka Prefecture, which has been in the news for its academic record, was reported to have shown a 19.2-second glimpse of his diploma to the city council when asked to do so. Chappie” is the nickname for “ChatGPT,” a service released by the U.S. company Open AI that uses artificial intelligence (AI) to enable natural conversations. Choco Mint: “More than Choco Mints, More Than You” Three voice actors from the radio show of the media mix series “Love Live! AiScReam (Ice Cream), a limited-time unit of three voice actors, was born from the radio show “Love Live! Their debut song “AiScream! (◇ = heart) has become a hot topic on TikTok. The line that appears in the middle of the song attracted a lot of attention. Trump tariffs” are a unilateral tariff increase policy implemented by President Trump, who reappeared on the scene after winning the U.S. presidential election. The world is being pushed around by the Trump administration’s style of negotiating only with its own demands. The world is being swept away by the Trump administration’s style of negotiating, which strongly indicates its own demands. The Japanese archipelago has been experiencing a series of extremely hot summers. Due to global warming, the four seasons of spring, summer, fall, and winter have become two seasons: summer and winter. Nui katsudo: Activities with plush toys. In order to share activities with their favorite “Nui” (plushie), they attach them to their bags, take pictures of them when they are out or on a trip (Nuidori), and make their own clothes. The culture of “nuri-shooting” has taken root over the past few years as a result of the confluence of the “guess what” culture and the “nuri-shooting” culture. The words of Sanae Takaichi, the newly elected president of the Liberal Democratic Party (LDP), when she expressed her determination: “I will work and work and work. With work-life balance now firmly established as a result of recent reforms in the way people work, her announcement that she would “abandon work-life balance” was met with disapproval. Bijou Iijan” The song “Iijan” by the male vocal dance unit M!LK became a topic of conversation, and a video posted on TikTok also attracted attention, with the line “Bijou Iijan today” becoming a popular phrase. Hiyoroku is a freelance pin-up comedian. He is a freelance pin-up comedian who appears in surprise shows and has a unique facial expression that makes it hard to tell whether he is acting or not. In recent years, he has appeared in many TV dramas, including the NHK historical drama “Belabo” and Fuji Television’s “If this world were a stage, where would the dressing room be? High prices” Continuing over the past few years, there has been a series of price hikes for food and daily necessities, as well as for other goods and services. The global situation has also led to continued increases in energy and raw material prices, and there is constant concern about how long this situation will continue. The Freelance Protection Law will go into effect in November 2024. The law protects freelance workers, who have often been asked to take on unfavorable business deals due to the nature of their work as individuals. Heisei Joshi: A trend among girls who were in elementary school from the late 1990s to the early 2000s (now in their 20s and 30s) to look back fondly on the kids’ culture of the time. It can be considered a derivative of “Heisei Retro. The term refers to a renewed interest in motifs such as pastel colors, ribbons, and hearts. Hottarane” means “see you later” in the Tosa dialect of Kochi Prefecture, where the NHK TV series “Anpan” was set. It was sometimes heard in the narration at the end of the 15-minute morning story, and sometimes appeared as a line in the play. It is a gentle expression that makes you want to use it. Other memorable phrases such as “tassugai ga” and “tamarukka” also made an impression and expanded the world of the drama. Originating in China’s Sichuan Province, ma la tang is a soup that combines the numbing spiciness of chili peppers with the hotness of hot sauce. The secret to its popularity is the ability to customize the ingredients and spiciness to one’s own taste. Myakmyak” is the official character of the Osaka Expo. When it was first created, it was unpopular because of its eerie and scary appearance, but it has since become a major breakthrough. A variety of related goods, such as plush toys and key chains, were sold. YAKUZEN” YAKUZEN has become popular as a familiar dish for toning the body by combining seasonal ingredients and incorporating ingredients with medicinal effects, and has taken root as a familiar dish as more and more people want to try it themselves, partly because of the NHK drama “Shiawase wa Eat, Sleep and Wait”. It has taken root as a familiar food. Recipe books are hitting the shelves of bookstores, and a further boom continues. The character with rabbit ears and jagged teeth created by Hong Kong designer Kashin Lone became a hot topic, and was introduced by K-pop idol BLACKPINK’s Lisa. The culture of high school students hanging stuffed animals and other toys in their school bags has also resurfaced. Clothing that improves blood circulation and relieves fatigue using far-infrared radiation from minerals kneaded into the fiber is a hot topic. By absorbing and re-radiating infrared radiation emitted from the body, it is expected to efficiently keep the body surface warm and increase blood flow and blood oxygenation in the skin. This product satisfies the needs of modern people who want to sleep and rest efficiently.
