Seriously low ratings
About a month has passed since Fuji Television revived an afternoon information program for the first time in five years. The program was “Shunkan Live Totto! (weekdays at 2:48 p.m.) produced by Kansai Television (Osaka). This program holds the key to Fuji’s continued slump in the market. How are the viewer ratings? Photo: The “rich” lineup of “Totto Tekko! The “rich” lineup of regulars *** “Tottlett!
The ratings for “Totto Tettetto! was seriously low: 0.5% for individuals (0.9% for households) for the October 29 broadcast, 0.4% for individuals (0.8% for households) for the October 30 broadcast, and 0.4% for individuals (0.9% for households) for the October 31 broadcast. These figures are on par with those of mail-order programs broadcast late at night and early in the morning by various stations. There is a large difference from other stations’ information programs broadcast in the same time slot. NTV’s “Information Live Miyaneya” (weekdays at 1:55 p.m.) had 2.3% of individual viewers (4.7% of households) on October 31, while TBS’s “Gogosma -GO GO! Smile! However, the low viewership of “Tottetatekko! s low viewership ratings were unavoidable. First of all, viewers’ viewing habits do not change easily. It is like changing the newspaper you are used to reading or the soy sauce or miso paste you have been using for a long time. In addition, “Totto Tekko! starts about an hour later than information programs on other stations. While Kansai Telecasting, the station in charge of production, begins broadcasting at 1:50 p.m., Fuji only airs the latter half of the program. In addition, information programs of other stations start after the live programs, which receive high viewer ratings, but “Tottatekko! is a rerun of a drama series. Individual viewership is less than 1%. Afternoon viewers do not change channels very often, so the low ratings of the previous program hurt. According to NHK’s survey, viewers change the channel an average of 3.5 times during the 2 hours and 30 minutes. However, 15% of viewers do not change the channel at all; 14% change it only once. Channels are surprisingly hard to change.